Summer guerrila - Oi

Briefing: 

- Approach customers and target audience to brand of mobile and internet “Oi”, taking the advantage of the summer season, when beaches have been crowded;

- Increase sales of mobile recharge; 

- Increase sales of mobile SIM card;

- Take the customers and target audience to meet the stores in the region.

Solution: 

- Create moving points of sale, with a higher dynamic, with promoters using electric skateboards for sale mobile recharges and SIM cards. And addition, publish other services of the company and show where the stores are.

- Distribution of free gifts with company logo 

- People who are with your bluetooth enabled on their phones near the promoters (in a radius of 40m), will receive a surprise message of the brand, indicating that day have won a gift and where is the closest store to pick it up.

Final results:

 

Agency: Cecia Marketing Promotional
Client: Oi (mobile and internet company)
Year: 2011

 

Tags:

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Views: 116

 

Hello! I'm Wagner Oliveira!

I'm in the creative business for nine years, currently working as creative director / project manager in projects related to Publicity, Motion Graphics / Video Edition and Art Direction. 

Already worked for clients such as Coca-Cola, Burger King, McDonalds, Subway, Greenpeace, Carrefour France... And with agencies located in different parts of the world: Brazil, Spain, France, Canada, US... Also, I'm really like the innovation / entrepreneur fields and already have developed my own projects / startups. 

I feel motivated to work in international environments, where you can exchange ideas and feedbacks with people from different cultures. 

My Linkedin: click here.

Messege sent!

New experiences and challenges are my motivation.

If you have any cool project or opportunities, get in touch!

email hello@wagoncreative.com

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Novas experiências e desafios são minhas motivações.

Se você possui algum projeto ou oportunidade, entre em contato!

Envie um email para hello@wagoncreative.com ou telefone 41 99864-6404