Briefing:
- Approach customers and target audience to brand of mobile and internet “Oi”, taking the advantage of the summer season, when beaches have been crowded;
- Increase sales of mobile recharge;
- Increase sales of mobile SIM card;
- Take the customers and target audience to meet the stores in the region.
Solution:
- Create moving points of sale, with a higher dynamic, with promoters using electric skateboards for sale mobile recharges and SIM cards. And addition, publish other services of the company and show where the stores are.
- Distribution of free gifts with company logo
- People who are with your bluetooth enabled on their phones near the promoters (in a radius of 40m), will receive a surprise message of the brand, indicating that day have won a gift and where is the closest store to pick it up.
Final results:
Agency: Cecia Marketing Promotional
Client: Oi (mobile and internet company)
Year: 2011
Hello! I'm Wagner Olivr, or Wolivr to simplify!
I'm in the creative business for more than 10 years, currently working as Video Editor, Motion Designer, and Creative Director.
Already worked for clients such as Adidas, McDonald's, Ikea, Snapchat, Ulta Beauty, Greenpeace... And with agencies located in different parts of the world: USA, Brazil, Spain, France, Canada... Also, I really like the innovation/entrepreneur fields and have developed my own projects.
I feel motivated to work in international environments, where I can exchange ideas and feedback with people from different cultures.
New experiences and challenges are my motivation.
If you have any cool project or opportunities, get in touch!
email wagner@wolivr.com
